Luxury Floral Workshop

Full 2-Day Interactive Experience Of Design

Jill Heaton Floral Design and Leah T. Williams Events

with Special Guest Tyler Keeno and Randy Nogueria

April 28-29 2025

Adams Estate

Lake Alfred, Florida

$1899.00 per person + Tax

Payment plans available with Affirm

Travel and lodging not included in price

Onsite lodging discount available

Come design truly breathtaking luxury floral installations in our exclusive hands-on workshop!

Master the essential mechanics behind grand elevated designs, ensuring stability, elegance, and impact in every piece you create.

Immerse yourself in the artistry of full tablescapes,

transforming ordinary spaces into lavish, high-end experiences.

Step into the world of luxury with two extraordinary large-scale installations, where you'll gain insider techniques for designing awe-inspiring grand staircase arrangements and mesmerizing tree installations that command attention.

Flowers mood board for designs being taught

Click here to apply for scholarship
application closes March 15th

Apply For Floral workshop scholarship

MEET YOUR EDUCATORS

Meet Jill

Jill, a Connecticut native, began her career in the wedding and event industry 36 years ago in Minnesota. After returning to Connecticut in 1999, she expanded her business with a second location and enhanced her skills in florals by learning from several master designers. In 2013, Jill and her husband made a significant move to Central Florida, where she rebranded and opened a boutique studio focused on concierge customized services in the lucury market. Even after 36 years, she remains committed to education, continually learning and sharing her extensive experience with others in the industry.

Meet Leah

Leah is a certified event planner and accredited event designer with extensive training from prestigious institutions such as the New York Botanic Garden and WedTech Academy. As a proud Preston Bailey PB Protege, she has collaborated with industry leaders like Kevin and David Tutera, and her work has been featured in prominent publications Munaluchi Bridal and B Inspired Magazine. Beyond her entrepreneurial success, Leah is dedicated to empowering women and girls through after-school programs, vision board workshops, and floral design experiences. She inspires others to embrace their passions and purposefully, reminding them to prioritize themselves unapologetically.

Meet Tyler

Tyler Keeno is the Head Designer and co-owner of TK Floral Designs LLC, a luxury floral design company based in the Hudson Valley, New York. With over eight years in the floral industry, Tyler specializes in creating exquisite floral arrangements for weddings, special events, and corporate functions. Tyler's passion for floral design began unexpectedly; although he initially aspired to a career on Broadway, his first experience with wedding florals revealed his true calling. He finds profound fulfillment in enhancing couples' special days through his designs.Tyler is committed to educating and mentoring aspiring florists. He has been involved in floral education, sharing his expertise and passion with others in the industry.

Meet Randy

Randy Nogueira is the co-owner of TK Floral Designs LLC, a luxury floral design company based in the Hudson Valley, New York. Alongside his partner, Tyler Keeno, Randy has dedicated over seven years to the floral industry, specializing in creating exquisite floral arrangements for weddings, special events, and corporate functions Randy's extensive background in hospitality management and event hosting equips him with the skills necessary to ensure the success of their business. His unwavering dedication and meticulous attention to detail guarantee that no aspect of their floral designs is overlooked ogether, Randy and Tyler have designed floral arrangements for over 250 weddings and special events, pouring their hearts and souls into each project to make their clients' visions a reality.

Floral Workshop Itinerary

Day 1: Introduction & Design

Welcome breakfast

Brief introduction to luxury florals and the importance of premium sourcing Discussion of luxury florals' role in event design, highlighting sophisticated trends.

Quick Overview of Proper Processing and Details of the designs to be created by you.

Detailed list of all florals, mechanics and sources for creating designs

You will receive essential tools for luxury floral designers

Creating a stunning luxury floral runner Step-by-step techniques for curating with different textures while creating depth and varying heights of flowers. Designing seamless floral arrangements for long tables, incorporating candles and luxury elements and full tabletop settings

Lunch Break

lunch provided to enjoy and network with fellow participants.

snacks and drinks provided all day

Designing Large Elevated Luxury Centerpieces for impact

Techniques for using structural elements like risers, glass columns, and golden vases for elevated centerpieces.

Piano Installation: Techniques for designing a dramatic floral waterfall on a grand piano, incorporating lush foliage and extravagant flowers.

Floral mechanics: securing flowers to ensure they drape beautifully while remaining stable.

Grand Staircase Design: Creating a unique luxury floral installation on a grand staircase, Techniques for florals for a dramatic effect.

Relaxing Dinner and chat with Leah, Jill, TK and Randy to ask everything you wanted to know but afraid to ask.

Day 2: Large installations, Full Styled Shoot & Sit down Dinner

Breakfast

Head Shots by professional photography

Two large over-the-top luxury ceremony installations

Designing a luxurious floral aisle with a soft, organic look.

2 large floral Archways & chuppah designing striking floral arches

Cathedral arch

Techniques for building sturdy, grand structures for ceremony installations,

integrating florals for a luxurious look.

designing florals in large-scale designs without impacting the overall aesthetic,

including eco-friendly designs.
Lunch Break
Large Tree Floral Installations

Designing Over-the-Top Tree: Working and understanding techniques for creating trees.

Techniques for securing floral elements to tree trunks and branches to achieve a full, abundant look.

luxury car installation

Final Touches: Styling, Photography, & Presentation

completed installations and arrangements for photography with a full styled shoot.

Group photos with luxury installations

Closing remarks, followed by an informal Q&A session and a sit-down catered dinner among your new friends and all the flowers desinged by you.

Additional Notes:

Tools & Materials Provided: All participants will receive design toolsLuxury Design Focus: Emphasis on creating opulent, over-the-top designs, focusing on texture, scale, and visual impact.

Post-Workshop participants will receive a gallery of all work designed.

This itinerary should provide a comprehensive experience for those looking to learn and execute luxury floral installations and designs